+ + About Autoresponders + +

How does Gucci or Versace know that they are profiting because of their advertising? What do they use as their indicators? Do they assume that just because this month’s sales are up, it is due to that new billboard or television commercial? Just how would you know that you were right to spend so and so amount of money for ads on billboards and television? Is a 2 percent increase in this week’s sales a concrete indicator of advertising success or was it just a coincidence?

Online businesses are lucky to have an auto-responder. The auto-responder is set up to send out updates, alerts and newsletters in email-form. When the recipient opens the newsletters and is curious enough to click on a link, the user is directed to a website set by the auto-responder. To set-up the responder so that it brings the clicker to your chosen site, use the tracking set up tool. Simply enter the web site address you want readers to visit while the software generates a brand new URL. This URL is used to track the number of clicks that you have from the auto-responder message to the website that you are promoting. Fantastic isn’t it. It’s like having an accountant for success in your advertising campaign.

To continue, you can easily monitor the results through the control panel of your auto-responder service account. The control panel will tell you how many messages were delivered, and how many clicks were received. Most quality auto-responders will even include a feature that allows you to track how many of the auto-responder sent emails have been opened. This is a great marketing research tool for mass email marketing.

Not all auto-responder services offer tracking abilities such as this. If tracking is important to you, you need to make sure that this is one of the features of the autoresponder service before you sign up. This feature gives you the ability to know whether the message you are sending out is effective, or if changes need to be made. It also allows you to see if the sales copy on your website is effective, in a ‘round-about’ way. For instance, if you are getting thousands of clicks from the autoresponder message, but very few clicks from the sales page to the order page, you know that the autoresponder message is working, but the sales copy is failing.

The auto-responder system has proven itself to be the smartest tool ever to be used for online sales, marketing and research. Although it is tailor-made for those three functions, the auto-responder can also perform certain other tasks such as automatically sending out electronic replies to FAQ queries. If nothing else, it will certainly save you so much time and head aches.